A clear path from first call to a full pipeline.
Here's exactly what happens when you work with SponsorLoom — every step, what we do, what we need from you, and when you'll see results.
Your journey with us, step by step.
Free strategy call
A relaxed 30-minute conversation. We get to know your business, the customers you want, your sales goals and what you've tried before. No sales pressure.
What we do
- Understand your product and market
- Discuss your ideal customer
- Review current marketing and results
- Answer all your questions
What we need from you
- 30 minutes of your time
- Your growth or sales targets
- A short description of your best customers
Your custom growth plan & proposal
We send a clear written plan showing which services we recommend, how many people we can reach, expected lead numbers, timeline and exact pricing.
What we do
- Size your target audience
- Recommend channels and services
- Set lead targets and cost per lead
- Prepare a transparent proposal
What we need from you
- Review the plan with your team
- Share feedback or questions
- Confirm budget and start date
Agreement & onboarding
Once you approve, we sign a simple agreement and hold a kickoff meeting. You meet your dedicated account manager and we agree on exactly what a "qualified lead" means for you.
What we do
- Send agreement and onboarding form
- Assign your dedicated team
- Run the kickoff meeting
- Document your lead criteria
What we need from you
- Signed agreement
- Completed onboarding form
- Brand guidelines and logos
- Key contact person on your side
Setup & build
Our team builds everything behind the scenes: target audience lists, ads, emails, landing pages, call scripts and the connection to your CRM.
What we do
- Build target account and contact lists
- Create ads, emails and landing pages
- Write call scripts for our SDRs
- Connect lead delivery to your CRM
What we need from you
- Content assets (guides, case studies)
- Approval of creative and messages
- CRM access or delivery details
- Any suppression lists (current clients)
Pilot launch
Campaigns go live with a small first batch. You review the leads and tell us what's great and what to adjust — before we scale up.
What we do
- Launch campaigns
- Deliver a pilot batch of leads
- Collect your feedback
- Fine-tune targeting and messaging
What we need from you
- Review pilot leads within 5 business days
- Feedback from your sales team
- Sign-off to scale up
Full launch & optimisation
We scale campaigns to full volume. Every week we analyse results and improve audiences, ads and messages to lower your cost per lead and raise quality.
What we do
- Deliver leads on schedule
- Weekly testing and improvements
- Replace any leads that miss criteria
- Send weekly progress reports
What we need from you
- Follow up on leads quickly
- Share which leads became opportunities
- Flag any changes in priorities
Review, report & grow
Monthly review calls and quarterly growth plans keep us aligned with your goals. We double down on what works and expand into new audiences, regions and channels.
What we do
- Monthly results review call
- Quarterly business review & plan
- Recommend new opportunities
- Scale the best-performing programmes
What we need from you
- Attend review calls
- Share updated sales goals
- Approve next quarter's plan
Clear roles. No confusion.
A simple overview of what SponsorLoom takes care of and where we'll need your input.
| Task | SponsorLoom | You (the client) |
|---|---|---|
| Define ideal customer & lead criteria | Lead it | Approve |
| Build audience & target lists | Do it | Share existing customer list (to exclude) |
| Create ads, emails & landing pages | Do it | Approve |
| Provide content assets & brand files | Advise / create if needed | Provide |
| Run campaigns & outreach | Do it | — |
| Verify & deliver leads | Do it | — |
| Follow up leads & run sales meetings | Support (SDR add-on) | Do it |
| Share lead outcomes (won / lost) | Track & analyse | Provide |
| Reporting & optimisation | Do it | Review |
How we keep you updated.
Lead delivery
Leads sent to your CRM, email or secure file — your choice.
Progress report
Leads delivered, quality, cost and next improvements on one page.
Review call
30–45 minutes with your account manager to review and plan.
Business review
Results vs. goals, insights and the growth plan for next quarter.
Your onboarding checklist.
Having these ready makes your launch faster. Don't worry if you're missing something — we'll help you create it.
Start your onboarding- Ideal customer profile — industries, company sizes, regions, job titles.
- Sales goals — how many leads or meetings you need per month.
- Content assets — whitepapers, case studies, eBooks or webinars.
- Brand guidelines — logos, colours, fonts and tone of voice.
- CRM details — where leads should be delivered.
- Exclusion lists — current customers and competitors to avoid.
- One main contact — a person to approve work and give feedback.
Book your free strategy call.
30 minutes. No obligation. A clear plan for growing your pipeline.